If your website has high search engine ranking, you will reap the benefits without a doubt. Learning seo can be a bit daunting, did you know that simple seo mistakes can actually kill your ranking.
1. Chasing the wrong keywords
The first thing you should do is keyword research. If you get this wrong your off to a non starter. Make sure you target the best keywords for your niche, ones that searchers actually are using.
2. Forgetting to use title tags
A common mistake is to forget to use individual title tags for each page of your website. Titles tell searches and Google what your page is about.
3. Over doing flash
Flash cannot be read by googles bots. If you are going to use flash, it is essential that you also use the html mark-up for it.
4. Link farms
This is something even the best webmasters are failing to grasp. Link farms are not a good thing with Google. You will get much further by getting high quality one way links from website with high pr.
5. Keyword stuffing
Your content must make sense. If you try and over do the keywords you will get penalized by Google quickly. What you write must flow.
6. Your keyword density should stay below 5%
7. Duplicate content. If you use content that has been used elsewhere, you will get your website sand boxed by Google. Search engines love fresh content.
8. Poor website navigation
Your website must contain no broken links and have good navigation. Both visitors and search engine bots need to get around your website.
9. Using images for headers
Headers are the first thing Google bots see. Take advantage of this and use your keywords in the h1 and h2 headers.
10. Using unreliable hosting. Cheap may be good for your bank but having servers going down and pages not loading will lose you visitors and stop Google being able to properly access your site and give it high search engine ranking.
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