In my previous post we talked about search engine optimization (seo).
Which one should you use as part of your marketing campaign? Google AdWords or seo?
The answer is simply.......... BOTH.
What is Google AdWords?
A pay per click program that brings you traffic.
1. Join Google AdWords
2. Enter your settings such as your daily budget.
3. Build your keywords list
4. Create your adverts and your ready to go.
Why use seo and AdWords
Optimizing your website for search engines will bring you free organic traffic.
AdWords will bring you fast quality traffic.
By using both search engine optimization and AdWords you get the best of both worlds.
Doesn't google AdWords cost allot of money?
Google AdWords can be an expensive learning curve for beginners. If however, you do it properly, the ROI is pretty impressive.
I am not going to waffle about the right way of setting up AdWords in this post, you need to digest a bit at a time. But what i will say is that seo and AdWords can compliment each other and actually lower the price you pay for a click on your ad.
For all those newbies to Internet marketing, my advice for you is to learn both seo and google AdWords.
In my next post, i will dedicate it to all those beginners baffled by google AdWords.
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